Privacy Policy
Your privacy matters to us. This policy explains how VitalityPro UK collects, uses, and protects your personal information when you visit our website or use our services.
1. Introduction & Overview
VitalityPro UK - Premium Health & Beauty Solutions Ltd ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website vitalitypro.co.uk and use our health and beauty products and services.
We comply with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, and other applicable privacy laws. By using our website and services, you consent to the data practices described in this policy.
Quick Summary: We collect minimal personal data necessary to provide our services, never sell your information, and give you full control over your data. Read the full details below.
2. Information We Collect
Personal Information You Provide
When you purchase products, create an account, contact us, or subscribe to our newsletter, we may collect:
- Contact Information: Full name, email address, phone number, postal address
- Account Details: Username, password (encrypted), account preferences
- Payment Information: Billing address, payment preferences (processed securely by third-party providers)
- Communication Records: Correspondence when you contact our customer service team
- Survey Responses: Feedback from customer satisfaction surveys or product reviews
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and usage:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, referring websites, search terms
- Location Data: General geographic location based on IP address
- Cookies & Tracking: See our Cookie Policy for detailed information
Information from Third Parties
We may receive information from social media platforms if you connect your accounts, payment processors for transaction verification, and marketing partners for advertising optimisation (always with your consent).
3. How We Use Your Information
Core Services
- • Process and fulfil your product orders
- • Manage your customer account and preferences
- • Provide customer support and respond to inquiries
- • Send order confirmations and delivery updates
Marketing & Communication
- • Send newsletters and product updates (with consent)
- • Personalise your shopping experience
- • Notify you about relevant products and offers
- • Conduct market research and surveys
Website Improvement & Analytics
We analyse website usage to improve our services, understand customer preferences, and optimise our product offerings. This helps us provide a better experience for all our customers.
Legal Basis for Processing
Under UK GDPR, we process your personal data based on:
4. Information Sharing & Disclosure
We Do Not Sell Your Data
VitalityPro UK never sells, rents, or trades your personal information to third parties for marketing purposes. Your trust is fundamental to our business.
When We May Share Information
Service Providers
Trusted partners who help us operate our business (payment processors, delivery services, IT support, marketing platforms). These partners are bound by strict confidentiality agreements.
Legal Requirements
When required by law, court order, or to protect our rights, property, or safety, or that of our users or others.
Business Transfers
In connection with mergers, acquisitions, or sale of assets. Users would be notified of any such changes.
Important: All third-party service providers are carefully vetted and must comply with strict data protection standards equivalent to our own.
5. Data Retention
Customer Data
- Active Accounts: Retained while account is active
- Order History: 7 years for tax and accounting purposes
- Customer Communications: 3 years for quality assurance
- Marketing Consent: Until consent is withdrawn
Website Data
- Analytics Data: 26 months (Google Analytics)
- Log Files: 12 months for security purposes
- Cookies: Varies by type (see Cookie Policy)
- Session Data: Deleted when you close browser
Automatic Deletion: We have automated systems in place to delete or anonymise personal data when retention periods expire, unless longer retention is required by law.
6. Your Rights & Choices
Under UK GDPR, you have the following rights regarding your personal data. To exercise any of these rights, please contact us using the details provided below.
🔍 Right of Access
Request a copy of the personal data we hold about you
✏️ Right to Rectification
Correct inaccurate or incomplete personal data
🗑️ Right to Erasure
Request deletion of your personal data ("right to be forgotten")
🚫 Right to Restrict Processing
Limit how we use your personal data
📦 Right to Data Portability
Receive your data in a structured, machine-readable format
❌ Right to Object
Object to processing based on legitimate interests or for marketing
Marketing Communications
You can opt out of marketing communications at any time by:
- Clicking the "unsubscribe" link in any email
- Logging into your account and updating preferences
- Contacting our customer service team
Response Time: We will respond to your request within one month. Some requests may take longer if complex, but we'll keep you informed.
7. Data Security
We implement comprehensive security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
Encryption
All data transmitted to and from our website is encrypted using SSL/TLS
Secure Storage
Personal data is stored on secure servers with restricted access controls
Monitoring
Regular security monitoring and vulnerability assessments
⚠️ Important Security Notice
While we use industry-standard security measures, no method of transmission over the internet is 100% secure. Please use strong passwords and keep your account details confidential.
8. Children's Privacy
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18.
If we become aware that we have collected personal information from a child under 18: We will delete this information immediately. Parents or guardians who believe their child has provided personal information should contact us immediately.
For customers under 18, we require parental consent for account creation and purchases, in compliance with UK law.
9. International Data Transfers
VitalityPro UK is based in the United Kingdom. Some of our service providers may be located outside the UK/EEA. When we transfer personal data internationally, we ensure adequate protection through:
- EU-UK Trade and Cooperation Agreement adequacy decisions
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Binding Corporate Rules where applicable
- Other lawful transfer mechanisms as appropriate
We conduct regular assessments of international data transfer arrangements to ensure compliance with UK data protection laws.
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal compliance. When we make material changes, we will:
- Post the updated policy on our website
- Update the "Last modified" date at the top of this policy
- Notify you via email for significant changes (if you have an account)
- Provide prominent notice on our website homepage
Continued use of our services after changes: Constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.
11. Contact Information
Data Protection Officer
VitalityPro UK - Premium Health & Beauty Solutions Ltd
85 King's Road, Chelsea
London SW3 4RP, United Kingdom
Phone: +44 20 7357 2490
Email: [email protected]
Business Hours:
Monday-Friday: 9:00-18:00
Saturday: 10:00-16:00
Sunday: Closed
Your Rights & Complaints
Submit a Privacy Request
Exercise your GDPR rights or ask questions about how we handle your data
Contact UsData Protection Authority
If you're not satisfied with our response, you can complain to the Information Commissioner's Office (ICO):
Visit ico.org.uk →Additional Information
Learn more about how we protect your privacy